Microsoft Lumia 950 now £410 at Amazon UK, 950 XL is £450

The Microsoft Lumia 950 price in the UK slipped a little lower, now resting at £410 (the previous cheapest price point was £420). The big Lumia 950 XL actually went up a bit to £450 (up from £440).

That's on Amazon UK and it is way lower than the official price listed on the Microsoft Store – there prices start at £450 and it's £530 for the XL model. Note that white 950 XL isn’t available (stock for that has been problematic recently).


Carphone Warehouse has the Lumia 950 in stock for £420, while the Lumia 950 XL is on pre-order for £470. Those are the SIM-free prices, With both CW and Amazon you can get a contract with a small upfront cost and £30-&Pound;35 a month, depending on the plan and model.

Source | Via

Lumia phones will be branded 'Microsoft Lumia'

The Nokia Lumia brand is no more – from now on there will only be Microsoft Lumia. However the Nokia phone brand isn't completely dead, Microsoft will continue to sell current Nokia Lumia handsets and provide the support that users expect. Also, features phones like the Nokia 130 will continue to be sold, we should also see new feature phones being introduced.

Tuula Rytilä, Senior Vice President of Marketing for Phones, gave an interview in which she detailed the future course of the Lumia brand. She points out that the rebranding is already underway with former Nokia-branded apps coming under the Microsoft umbrella. Similarly Nokia sites are in the process of moving to Microsoft.

Nokia brand to be replaced with Microsoft Lumia !

If you've seen Microsoft's recent articles about Lumia you know it was coming. The Nokia brand has been phased out by calling the phones just "Lumia" and redirecting Nokia online properties to Microsoft.com. This rebranding effort will expand and soon the lineup will become "Microsoft Lumia".

Lumia is already the de facto face of Windows Phone – it accounts for about 90% of the market. Microsoft has been busy signing up new vendors but they will struggle to gain significant market share as the big names have mostly neglected WP.